Greg Krelenstein was formally the Editorial Director at Starworks Group. Greg has been credited to being one of the first executives in the Entertainment industry to recognize that the imaging and styling of a star is almost just as important as selling records or movie tickets in the new, social-media-driven promotional trail. Thanks in part to Greg, the booking of megawatt talent like Miley Cyrus and Lorde for smaller publications like V and Condé Nast’s Love magazine has taken on greater importance and garnered immense value to celebrity talent and brands alike. His left-of-mainstream client list, which includes AnOther Magazine and Dazed, has made him something of a secret force in the fashion industry, seeking to link the avant-garde with pop culture.

Lisa Duckworth was formally the Director of Casting at Starworks Group and she has cast and negotiated for leading Fashion and Beauty Clients such as Calvin Klein, Tiffany, Prada, Uniqlo, Givenchy, Gap, Bulgari, Kenzo, Giorgio Armani, YSL, Tory Burch and Proenza Schouler to name a few. Lisa casts and negotiates while navigating many types of talent contracts as she is well-versed in all contractual terms for both Print and Television Agreements. She is known throughout the industry for her integrity, knowledge and high level of Client Service.

Together Greg & Lisa have joined forces to create gk-ld in August 2019.


Our services & capabilities.

Cast.

Cast for global advertising, social media, digital strategy and branded content, etc.. Present ideas including upcoming projects, social metrics, projected price points, etc.

Book.

Book hosts, performers and curate celebrity guest lists for special events.

Editorial.

Editorial bookings for high-end fashion and tastemaker publications both print & digital.

Negotiate.

fully negotiate contracts from offer to long form agreement and oversee & facilitate all talent deliverables including service days, social obligations and public appearances.


Media:

New York Times (August 2014) read more

Models.com (June 2018) read more

Models.com (August 2019) read more